Sabai Spritzer

Sabai is a brand of white wine spritzer owned and marketed by The Red Bull Company Ltd. Red Bull had been developing this brand for a few years but were about to start a promotional campaign in bars and retail outlets across the country. They required a site that reflected their new, exciting branding and appealed to end consumers, retail buyers and wholesale companies.

This is a competitive market and The Red Bull Company needed a website with the necessary glamour to entice people into trying this up and coming new brand. Since the target market was young, female and independent we needed to be careful to project the right visuals. We decided to use Flash to create the site as it maximised the innovative branding of the product. The result is a beautiful, sophisticated site that really appeals to its target audience.

Since Sabai has been marketed via both the website and via advertising campaigns it is now stocked in several of the leading supermarkets plus is commonly stocked in bars. Red Bull has also come back to us to redevelop the site after new campaign visuals were created. We now run the site on a maintenance contract where updates can be acted upon at short notice.