There are many companies who have some kind of web presence – its a fairly common thing for a business to have. The question is how many of these websites are working in the way they should be? We're not talking about whether the functionality – we're talking about whether these websites are providing solid commercial benefits to their companies.
Many clients come to us not knowing enough about the web and how they can go about building a successful web presence that will help their business. In response we help them to turn around their web presence and start to reap the benefits the Internet can bring to their organisation.
This page is about extending the help we give to our clients to a wider audience. It might be that you need a fresh perspective to help you get on track. Hopefully this will be useful.
We'll start with the basics. Each website has to have a key set of objectives before being developed, as these have an impact on the way your designer will approach the project. We've identified six key areas that you need to think about when planning, or overhauling, your website. Click here to see our page on six key functions a website should have.
Whilst it is thought provoking to consider the six general website objectives, it is also important that you relate these to your own individual requirements as a business. For example, a forum may be fantastic in gaining one website repeat visitors, but it might bomb in another. You need to think carefully about the needs of your audience and what they are likely to appreciate. Do some research and make sure you have a good web design company that you can trust.
Also, be aware that a website is a key part of your overall marketing strategy – its not a separate entity. Anything planned for your site needs to sit well with your company branding, values and communications. If done properly, your new website can market your company effectively and at a relatively small cost. Make sure your marketeer and your website developer can work together.
Many clients come to us not knowing enough about the web and how they can go about building a successful web presence that will help their business. In response we help them to turn around their web presence and start to reap the benefits the Internet can bring to their organisation.
This page is about extending the help we give to our clients to a wider audience. It might be that you need a fresh perspective to help you get on track. Hopefully this will be useful.
We'll start with the basics. Each website has to have a key set of objectives before being developed, as these have an impact on the way your designer will approach the project. We've identified six key areas that you need to think about when planning, or overhauling, your website. Click here to see our page on six key functions a website should have.
Whilst it is thought provoking to consider the six general website objectives, it is also important that you relate these to your own individual requirements as a business. For example, a forum may be fantastic in gaining one website repeat visitors, but it might bomb in another. You need to think carefully about the needs of your audience and what they are likely to appreciate. Do some research and make sure you have a good web design company that you can trust.
Also, be aware that a website is a key part of your overall marketing strategy – its not a separate entity. Anything planned for your site needs to sit well with your company branding, values and communications. If done properly, your new website can market your company effectively and at a relatively small cost. Make sure your marketeer and your website developer can work together.
